Riding the Virus

Picking up on the theme of how ‘interruption advertising’ can be integrated to good effect on the Web in my last posting, take a look at the following. Not only does Cadbury benefit from its viral impact, so can others – in this case Rebel Virals. Their video doesn’t have high production values, but then it was never meant to. But what it does is replicate some of the Cadbury’s DNA to establish its own variation of the original virus.