Interesting video on the BBC business website about ‘perry’ or pear cider as it has come to be known.
It seems that simply changing the name and repositioning the product has led to a dramatic increase in sales. I suspect, this increase in popularity is also riding on the back of the similar rise in popularity of the more recent cool ciders such as Magners. Click on the image below to find out more.
http://news.bbc.co.uk/1/hi/business/8219540.stm
