Google and Media Futures

The BBC website recently carried a report on Google Chairman, Eric Schmidt’s MacTaggart Lecture at the Edinburgh International Television Festival.

The report is headlined with Eric Schmidt criticising education in the UK and how it is holding back the country’s chances of success in the digital media economy.

Somewhat predictably, the report and the web audience comments that accompany it focus on the sterile debate about the UK’s ‘failings’ or otherwise with regard to the teaching of science.  In so doing, some key issues in Schmidt’s speech are overlooked.

First, he used the occasion to announce a partnership with the UK’s National Film and TV School, to help train young online film-makers.  Now it seems to me this is a field of education that might come under the category of ‘Media Studies’, one that is constantly labelled a ‘non-subject’ by our press and politicians.  Media communications and technologies are likely to be key areas for economic growth and yet our ‘vox pop’ tabloids constantly berate education’s attempts to engage with developments in this field.

Second, Schmidt also pointed to the need to bring art and science back together as was achieved in the heyday of the Victorian era.  Now I’m sure Schmidt isn’t arguing for a return to Victorian values; rather he seems to be arguing for a more balanced approach to education.  It is not about privileging science over the arts, or vice versa.  He makes the point rather neatly when he observes: “Trust me – if you gave people at Google free rein to produce TV you’d end up with a lot of bad sci-fi.”  It is important that we educate our young people to think creatively and imaginatively as well as analytically and logically.

It is telling that Schmidt picks up on our IT curriculum as  being too focused  on teaching how to use software, rather than with giving insight into how it’s made. But this is the downside of what is referred to as our Victorian heritage.  What the Victorians achieved was arguably right and good for its time.  However, a regimented, mechanistic, tick-box approach to education which effectively ‘programmes’ people in the use of tools, be they factory or IT software tools is no longer good enough.  It may have been suited to the industrialised, factory regimes of the 19th and much of the 20th centuries, but it is no longer suited to the dynamic information and energy-flows that now characterise the 21st century.  (Basically, Schmidt’s argument mirrors that which was the topic of our posting on 17 August 2011)

One of the reasons Google has been so successful is that it has provided people with the tools to retrieve information and organise their activities.  But now, Google seem to be focused on going to the next level:  encouraging people to develop their creative abilities and imagination that will be the key to delivering products and services better suited to a digital media age.

 

Banking on Apple

According to a report from Thomson Reuters,  Apple is now worth as much as the 32 biggest Eurozone banks.

This is a consequence of the steep fall in the share price of many of Europe’s leading banks last week, which is in stark contrast to the steady rise in Apple’s valuation.  Apple’s market capitalisation has soared to $340 billion on the back of the success of innovative technology products like iPods, iPhones and iPads.

Since peaking in May 2007 the Eurozone banks have lost three-quarters of their value.

For those who care to pick up on it, there is also a clear message here as to the value and payback of investing in branding and innovation strategies that respect and connect with the multi-layered aspirations of consumers.  Apple has built a reputation and loyalty by providing products that  opened up new possibilities for their customers.  Banks blew their brand reputation in the financial meltdown of 2007 and have continued to enact a mismatch between what they promise and what they deliver.  The results speak for themselves.

 

STOP PRESS STOP PRESS

Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO. Jobs has been elected Chairman of the Board and Cook will join the Board, effective immediately.

 

Creating an Innovation Culture for the 21st Century

A couple of interesting videos from the RSA on education and motivation.  They are on separate topics, but I think if watched together they raise intriguing insights into what is needed to bring about a culture of innovation and creativity.

I would suggest watching the Sir Ken Robinson video on ‘Changing Education Paradigms’ first.

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Robinson puts his argument across with some creativity and which just happens to be the focus of his talk.  His presentation is entertaining, witty, laced with irony and all the more thought-provoking for it.  Basically, he points out that the education systems most of us are familiar with is the product of the nineteenth century.  As such, it is outmoded and not wholly relevant to the times in which we live.  Further, he argues it is a system based on a command and control approach, convergent thinking and means-end ideology that was a feature of the factory system associated with mass industrialisation.

In many respects, the critique of the education system Sir Ken Robinson puts forward is one that has been around for some time.   But it is a message that bears repeating.  Because, the simple fact is that the system he critiques continues to maintain a strong hold on the way education is viewed, particularly within governmental circles.  Not least, because it provides an illusion of control and that governmental policies are achieving measurable outcomes.  Now it might be that the education system is achieving a measure of success, but the question is whether its terms of reference have any lasting relevance to the needs of today’s societies.  And this is where Robinson’s argument challenges received wisdom.  For Robinson the question of creating an education system relevant to the times is closely bound up  with the question of aesthetics.

If you thought aesthetics had very little to do with the hard-headed business of doing business, then think again.  The way in which Robinson makes the point about the value of aesthetics, by contrasting it with its opposite ‘anaesthetic’, is a real lesson in how to use language creatively to fire up new patterns of thinking.  Many will view the term ‘aesthetic’ as something to do with the woolly business of artistic appreciation and having little to do with the business of getting things done.  But by contrasting it with the term ‘anaesthetic’ Robinson raises profound issues with regard to the ongoing questioning of the value of ‘what gets done’.  Basically, he argues that behaviours and way of thinking that challenges received ways of thinking is effectively  ‘anaesthetised’.  The effect of this is that we carry on doing things the way we always have, even though they may bear no relation to the changing needs of the times through which we live.  For Robinson, education should encourage a creative, aesthetic mindset characterised by divergent thinking.  Ultimately, it is the promotion of a challenging, aesthetic ethos that will lead to innovative and creative thinking across all walks of life.  Watch the video and judge for yourself.

Watching Dan Pink’s video on ‘Motivation’ after Robinson, it is noticeable that he picks up on similar themes.  And it achieves this by following through on Robinson’s advice.  It challenges accepted modes of thinking with regard to basic motivation theory and thinking.  Again a similar conclusion is reached, i.e. basic ‘carrot and stick’ theory does not match the times, how people are behaving and the new thought paradigms being generated.  ‘Carrot and stick’ motivation theory is again a function of nineteenth century, means-end, mechanistic forms of thinking.  Quite simply, this is no longer the main driver for determining people’s forms of behaviour in post-industrial economies.

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We live in an age characterised and driven by cultures of consumption heavily focused on convincing individuals they have the means within themselves to achieve individual self-fulfilment and mastery.  Whether this is actually the case or not is another question, but the simple fact is it is a mode of thinking that directly contradicts the basic means-end calculation and manipulation that lies at the heart of much motivation theory.  It is this striving for mastery and self-direction that is at the heart of Dan Pink’s theory of motivation and which, he argues rather too insistently, is confirmed by scientific studies.

Pink certainly offers a compelling argument for a theory of motivation that is more consistent with the times in which we live, but I’m not sure it follows through fully on where the ideas of mastery and self-direction come from and whether these in their own way simply constitute another form of ideological manipulation.

At this point, I think it would pay to ‘review’ Robinson’s video and consider how his ‘aesthetic’ might help us challenge, question and nuance the conclusions Pink infers from his reading of the ‘science’.

 

Google to acquire smartphone manufacturer

The announcement yesterday that Google is to buy out Motorola Mobility for $12.5 billion means that competition in the smartphone market is about to get a lot more intense.

Google will now be in control of producing its own smartphone hardware to match its Android operating system.  This perhaps puts them on more of a level playing field in competing with Apple’s iPhone. And as many of Motorola Mobility’s phones already use Android, it would seem to be an ideal match?

However, the deal could leave other smartphone companies who currently use the Android operating system a little nervous as to where they will stand in the pecking order, particularly when it comes to having access to the latest versions and updates of the Android operating system.

Arguably, it has been the array of handset manufacturers who have got behind Android that has helped it take  the number one position from Apple in the smartphone market.  But this position could be lost if handset manufacturers decide to spread their risk by also embracing Microsoft’s new smartphone operating software.

What is certain is that the smartphone market is going to get more interesting and competitive, especially if rumours that Apple are likely to release an iPhone 4S targeting a lower price point.  This would appeal to the pay-as-you-go market, which could open up huge new markets, particularly in countries such as China.